Yuki.Wen@informa.com – HOTELEX-上海国际酒店用品及餐饮业博览会系列展-上海酒店展-上海餐饮展-上海酒店用品展-上海咖啡美食节 - 上海博华国际展览有限公司

The 12th Shanghai International Trendy Beverage Creative Production Competition National Finals

Yuki.Wen@informa.com — Fri, 21 Mar 2025 12:35:44 +0000

The “Shanghai International Trendy Beverage Creative Production Competition,” having accumulated experience over 11 editions, has gained significant recognition within the beverage industry and among the general public.

By limiting the use of sponsored ingredients while encouraging creative freedom, the competition inspires beverage developers to unleash their creativity. Through the competition and interpretation of trendy beverages, it promotes tea culture, drives the development of the beverage market, and leads new industry trends.

Over the past decade, the Trendy Beverage Competition has accumulated countless stories and shining moments, making continuous contributions to fostering talent in the trendy beverage sector, driving product innovation, and advancing the development of the domestic trendy beverage industry.

In its 12th season, the competition has traversed eight regions: Chengdu, Nanning, Hangzhou, Beijing, Shanghai, Shenzhen, Quanzhou, and Sanya. A total of 32 highly creative mixologists have been selected and will gather at the national finals to compete for the prestigious title of China’s Champion in an exciting showdown!

2025 World Trendy Drinks Elite Competition

Yuki.Wen@informa.com — Fri, 21 Mar 2025 12:32:42 +0000

The 12th Season Trendy Drinks Competition has, for the first time, introduced an overseas division: the Thailand Division. At the 2025 World Trendy Drinks Elite Competition, in addition to the winning contestants from the national finals of the 12th Season Trendy Drinks Competition and the Thailand Division, confirmed participants also include top mixologists from Malaysia, Singapore, and Indonesia. They will gather on the trendy drinks stage to compete for the prestigious title of “2025 World Trendy Drinks Elite Champion.”

The 2025 World Trendy Drinks Elite Competition is not only an international platform for mixologists from around the globe to showcase their skills and the charm of tea-based beverages, but it also serves as a rare opportunity for industry exchange and innovative breakthroughs in the context of the growing trend of ready-made tea drinks expanding overseas. This event provides a unique platform for observation and dialogue within the industry.

The12th China Master Bartender Competition

Yuki.Wen@informa.com — Fri, 21 Mar 2025 12:30:24 +0000

Witness the Future of Mixology Art | China International Bartending Masters Competition Sets a New Classic in the Industry

The China International Bartending Masters Competition has celebrated 12 remarkable years. Since its inception, the competition has consistently championed professional event management and cutting-edge concepts, firmly establishing itself as the most authoritative benchmark event in China’s mixology industry. Within this arena, where countless classic recipes have been born, every angle at which a bartender shakes their shaker marks a new flavor milestone for the industry.

2025 HOTELEX Shanghai Tourism Hotel Industry Catering Platform Setting Skills Competition

Yuki.Wen@informa.com — Fri, 21 Mar 2025 12:13:21 +0000

Competition Name: 2025 HOTELEX Shanghai Tourism Hotel Industry Table Setting Skills Competition
Organizers: Hotel Industry Branch of Shanghai Tourism Industry Association, Shanghai UBM International Exhibition Co., Ltd.
Competition Dates: March 30th – March 31st, 2025
Venue: Hall 5.2, Booth 5.2L49 (Near Gate 16)

2025 Shanghai International Pizza Masters East China Division & National Finals

Yuki.Wen@informa.com — Fri, 21 Mar 2025 11:05:52 +0000

2025 Shanghai International Pizza Masters, initiated in 2013, stands as an authoritative competition within the pizza industry. With a decade of competitive experience, it has attracted over 600 pizza restaurant brands vying for tens of thousands of dollars in cash prizes. As the organizer of the event, Shanghai UBM International Exhibition Co., Ltd. is dedicated to fostering the growth of the pizza industry in China, encouraging innovation in pizza products, disseminating pizza knowledge and culture, and uncovering exceptional pizza talents. The championship provides a platform for professional pizza chefs in China to showcase their skills, compete, and engage in exchange.

CFCA Chocolate Talent 2025

Yuki.Wen@informa.com — Fri, 21 Mar 2025 11:03:39 +0000

The competition is divided into two categories: the Fine Chocolate Contest and the Fine Chocolate Beverage Contest. From these, four prestigious awards will be adjudicated: the Fine Chocolate Designer Award, the Fine Chocolate Artisan Award, the Master of Fine Cocoa Beverages Award, and the People’s Choice Award.

This event provides a professional platform for the burgeoning number of fine chocolate artisans in the country to showcase their expertise in their respective fields.

2025 China Barista Championship

Yuki.Wen@informa.com — Fri, 21 Mar 2025 10:47:57 +0000

In 2003, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., authorized by World Coffee Events (WCE), introduced the World Barista Championship (WBC), often hailed as the “Coffee Olympics,” to China. Over the past two decades, this prestigious competition has become a cornerstone of the Chinese coffee scene. Competitors are required to prepare 4 espressos, 4 milk coffees, and 4 signature drinks within a strict 15-minute timeframe, adhering to rigorous standards. As the only professional, systematically organized, and internationally certified coffee-making competition in China, the WBC tests the comprehensive skills and expertise of baristas. It stands as a dream platform for countless coffee professionals, showcasing their artistry and dedication to the craft.

World Coffee Roasting Championship

Yuki.Wen@informa.com — Fri, 21 Mar 2025 10:44:07 +0000

The World Coffee Roasting Championship (WCRC), initiated by World Coffee Events (WCE) to promote specialty coffee, is a prestigious competition and a dream stage for countless coffee roasters. In this contest, roasters must leverage their expertise and knowledge to design and execute a flawless roast. The final products are then evaluated through blind tasting by a panel of professional judges, who determine the scores based on meticulous cupping. This event not only highlights the skill and precision of the roasters but also celebrates the artistry and science behind coffee roasting.

The World Latte Art Championship

Yuki.Wen@informa.com — Fri, 21 Mar 2025 10:40:49 +0000

The World Latte Art Championship (WLAC) is a prestigious competition established by World Coffee Events (WCE) to promote specialty coffee, representing the pinnacle of latte art. As a highly visual showcase of coffee craftsmanship, latte art is often the “first love” for many coffee enthusiasts. Latte artists are celebrated as creators who use coffee as their canvas and steamed milk as their brush, crafting intricate designs that elevate the coffee experience.

2025 CHINA BREWERS CUP

Yuki.Wen@informa.com — Fri, 21 Mar 2025 10:16:15 +0000

The coffee brewing competition is divided into “designated brewing” and “optional brewing”. In ‘designated brewing’, all contestants will use the same batch of coffee beans, grinder, and brewing water, and the equipment can be chosen by themselves. In the “self selected brewing” process, contestants need to showcase their creativity and express their ideas with a performance oriented approach. In two stages, the comprehensive brewing ability of the contestants is tested from multiple dimensions, making it a coffee competition that combines performance and professionalism. Since Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. introduced the World Coffee Brewing Competition (WBrC) to China in 2015, we have witnessed the enthusiastic participation of countless outstanding baristas who showcase the infinite charm of coffee with their unique brewing techniques.
【Event Agenda】